Some good news: Arthur Nicholls' documentary project on the recent expansion of federal executive branch power is the first ReelChanges project to bring in more than $2000 in donations. Nicholls banked most of that cash in the last ten days. His success is heartening and offers some object lessons to other filmmakers. Most won't be able to match Arthur's best marketing move. But Nicholls persistent approach illustrates what it takes, and how ReelChanges can help. We plan to apply one of the key lessons of his success in the next release of ReelChanges sometime in the next few weeks -- a new marketing tool filmmakers will find quite useful. Meanwhile, though, it's fun to see some real money changing hands on reelchanges so early in our development of the concept. It's just a matter of time until more filmmakers raise money for their projects this way. Taking it to a whole 'nother level: ReelChanges now features new film projects by Academy Award nominee Frederick Marx ("Hoop Dreams") and Sundance Award winner Melissa Regan ("No Dumb Questions.").

October 13, 2008

Good news...

I'm thrilled to report that our new non-profit Center for Media Change, Inc. project,, has just won a generous grant of $10,000 a month of free advertising from Google, Inc. for use on Google's highly effective Adsense network. What a cool deal. I can't thank the good folks at Google enough.

Using the highly valuable ads, though, turns out to be more complicated than just spending the money. I set up this page, for example, to give me a better sense of how search inquires might map to what Google calls the "keywords" I need to purchase with their funds. I need to figure out how I can use these ads to attract people interested in supporting documentary films AND people who produce documentary films. That turns out to be a bit more difficult than one might imagine. As a result, it looks like my Google Adsense blitz will remain a work in progress until I get the hang of it. Nice, though, to be doing it on Google's dime...What a great company. The filmmakers using our site are deeply grateful for their support.

Meanwhile, here is a related link to a page of other documentary film funding resources, which will evolve over time.