Corporation for Public Broadcasting Gives Innovation Grant to ReelChanges!

5th December 20087:22 am

Some great news to report about something we’ve been working on for months. Today, we received the official word that it is okay to announce that our Center for Media Change, Inc. project, ReelChanges, has just won a highly-coveted Public Media Innovation grant from the Corporation for Public Broadcasting in partnership with Maryland Public Television (MPT)! CPB’s financial support will enable a nine-month pilot collaboration between MPT and ReelChanges to demonstrate how public television stations can use ReelChanges to generate a new revenue stream to support local program production. Special thanks to Mark Fuerst and Joan Rubel at the Integrated Media Association, who brought this opportunity to our attention, Rob Shuman, Eric Eggleton, Linda Quinn-Stein and Sharon Abernathy at Maryland Public Television, who helped craft and finalize our successful grant application, my longtime mentor, Marketplace creator Jim Russell, who brilliantly guided ReelChanges thru the grant application process and my colleagues at Texity, in Pune, India, whose fine work helped us win the support of the PMI grant application jury. I’ll post updates to my blog in the coming weeks and months with progress reports on this ground-breaking collaboration. But after more than two years of hard work, it’s really, really thrilling to be able to now say that “ReelChanges is supported by grants from Google, Inc. AND the Corporation for Public Broadcasting.” What wonderful validation of our work and vision. Thank you, thank you, thank you to everyone involved!

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