Speed Bumps

Speed Bumps


As Originally Published in Inc. Magazine


Speed Bumps
The promise and problems of ISDN, the next generation of data transmission technology.
From: Inc., Jun 1996 | By: Hal Plotkin


An ISDN transmits data about nine times faster than a standard modem. But making it go takes a lot more than cruise control.

by Hal Plotkin

It was the distant jangle of blaring car horns that finally signaled my successful merger onto the fast lane of the information superhighway. For three long days traffic had been gridlocked a few blocks from my home while a team of Pacific Bell technicians dove into manholes to find the glitch in my ISDN phone line. Little did the parade of anguished motorists realize that the source of their automotive grief sat some 500 feet away, waiting to end a technical adventure that would leave me happily zooming along the World Wide Web, able to switch between sites at speeds approaching channel changing with a remote control or to download a full-color page in a dazzling 12 seconds.

ISDN, which stands for integrated services digital network, is supposed to be the next major front in the digital revolution. Unlike 14.4 or 28.8 bps conventional analog mo-dems — which translate data into sounds and then translate the sounds back into data on the other end — an ISDN relies on a twisted pair of standard copper telephone lines to move information at far faster speeds in the digital language computers prefer. The result, when things work, is a transmission rate of up to 128 bps, roughly nine times faster than that of a 14.4-bps modem.

The ISDN’s speed supports some nifty features. For example, in most parts of the country you can receive a fax on your ISDN line while you’re surfing the Internet, eliminating the need for a dedicated fax line. The ISDN modem simply bumps your Net cruising speed down to 64 bps long enough for the fax to come through and then automatically restores you to your previous on-line speed once the transmission is complete. At least that’s what it says on the box.

In reality, however, ISDNs are only slightly more reliable and easier to install than a MITS Altair computer kit was back in 1975. For starters, the delivery of promised features — for example, the ability to receive faxes while surfing the Net — depends on arcana like whether the software that controls the switches at your local Baby Bell meets national ISDN standards.

Then, of course, there’s the question of access. In the analog realm the rule of thumb is to find an Internet service provider (ISP) with no more than 10 customers per modem to have a reasonable chance of getting on-line whenever you want. In the ISDN world, the key term in the ratio is B channels. Each B channel represents an available connect speed of up to 64 bps. To get full speed (128 bps), you have to connect on two B channels — not an easy task in the face of growing customer demand. “We’re adding capacity as fast as we possibly can,” explains Gloria Chen Wahl, president of California-based InterNex, a fast-growing ISDN service provider. “But when you’re running as fast as we are, you’re bound to drop something.” Fortunately, as in all things Internet, a Usenet newsgroup (comp.dcom.isdn) posts a noncommercial list of frequently asked questions (FAQs) about ISDNs.

As for costs: in addition to a $350 digital modem, you’re going to need an available 16550 (or better) high-speed serial port if your computer doesn’t already have one. That will cost another $50. And forget about free local-access numbers. ISDN calls are almost always toll calls, even if they’re local. “It’s just 1¢ a minute,” the soothing PacBell salesperson told me when I signed up for ISDN service just two weeks before my local Baby Bell formally asked the California Public Utilities Commission for permission to triple the rates. However, once you buy the equipment and pay off your local phone company (some of which charge as much as $200 to install an ISDN), the hourly connect charges are roughly equivalent to the fees charged by analog ISPs. In fact, the speed of transmission can mean that monthly ISDN Internet costs, including toll charges, are less than conventional analog dial-up costs, particularly for heavy users.

Of course, if you use America Online to connect to the Internet, all the ISDN equipment in the world won’t make a difference because AOL refuses to offer ISDN lines. Higher speed may delight users, but it threatens a revenue stream that depends on lengthy calls. Competitor CompuServe does offer ISDN lines in a limited number of cities, at the same hourly rates it charges for slower, analog connections. But spokespersons for both services admit that the advent of high-speed ISDN transmissions has thrown a monkey wrench into the business plans of many first-generation on-line services.

Finally, there’s the inevitable question of when the ISDN platform itself will become obsolete. Right now, for example, Hewlett-Packard is developing cable modems that promise to support Internet connection speeds 1,000 times faster than ISDN speeds via your local broadband cable TV line. In the meantime, though, tweaking up an ISDN line is a bit like tinkering with an old Ferrari race car: when all the cylinders finally do hit, it’s the best ride on the road.

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Hal Plotkin (hplotkin@plotkin.com) is a freelance writer based in Palo Alto, Calif.

About the Author /


My published work since 1985 has focused mostly on public policy, technology, science, education and business. I’ve written more than 600 articles for a variety of magazines, journals and newspapers on these often interrelated subjects. The topics I have covered include analysis of progressive approaches to higher education, entrepreneurial trends, e-learning strategies, business management, open source software, alternative energy research and development, voting technologies, streaming media platforms, online electioneering, biotech research, patent and tax law reform, federal nanotechnology policies and tech stocks.