ReelChanges Wins Nice Grant from Google!

ReelChanges Wins Nice Grant from Google!

October 13, 2008

Good news…

I’m thrilled to report that our new non-profit Center for Media Change, Inc. project, ReelChanges.org, has just won a generous grant of $10,000 a month of free advertising from Google, Inc. for use on Google’s highly effective Adsense network. What a cool deal. I can’t thank the good folks at Google enough.

Using the highly valuable ads, though, turns out to be more complicated than just spending the money. I set up this page, for example, to give me a better sense of how search inquires might map to what Google calls the “keywords” I need to purchase with their funds. I need to figure out how I can use these ads to attract people interested in supporting documentary films AND people who produce documentary films. That turns out to be a bit more difficult than one might imagine. As a result, it looks like my ReelChanges.org Google Adsense blitz will remain a work in progress until I get the hang of it. Nice, though, to be doing it on Google’s dime…What a great company. The filmmakers using our site are deeply grateful for their support.

Meanwhile, here is a related link to a page of other documentary film funding resources, which will evolve over time.

About the Author /

hplotkin@plotkin.com

<p>My published work since 1985 has focused mostly on public policy, technology, science, education and business. I’ve written more than 600 articles for a variety of magazines, journals and newspapers on these often interrelated subjects. The topics I have covered include analysis of progressive approaches to higher education, entrepreneurial trends, e-learning strategies, business management, open source software, alternative energy research and development, voting technologies, streaming media platforms, online electioneering, biotech research, patent and tax law reform, federal nanotechnology policies and tech stocks.</p>

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