SFGate.com Features Story on Spot.us

17th March 20096:50 am

March 17, 2009

My oldest friends and readers will be most amused by today’s column in SFGate.com (yes, my old publisher) about David Cohn’s Spot.us, which is a project of our Center for Media Change, Inc. Here is my favorite part:

In thinking about how to make the editorial model more “dynamic,” Cohn circled around one idea: pitching to the public, rather than to publishers.

“Traditionally .001 percent of the population gets to set the news agenda, and they were called editors. They were the ones with freelance budgets, they could hire people and tell them what was important to cover.

“What I’m trying to do is increase the number of people who set the editorial agenda,” Cohn says.

What a pleasure it is to work with David. Most experts think professional journalism is hitting a brick wall. But like me, David also sees what’s happening as a hurdle that will leave us in a better place when we get over it in the only way we can, by building deeper and more authentic relationships between journalists, readers and the communities we cover. It’s a tough path. And some days it feels like a bar-room brawl. But it is pretty terrific to look over my shoulder from time to time and see David standing there, slugging away.

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